FLINT, MI -- Halo Burger has been around the Flint area for 97 years -- long enough that the locals know all about it.
But the company’s marketing director explained it all from scratch when she appeared on the QSRweb podcast, a national production that focuses on quick service restaurants across the country.
“A lot of our menu and innovation is centered around being a Michigan-first brand ...,” Halo Marketing Director Olivia Ross said on the podcast. "We’re fiercely committed to quality and a menu that you would be proud to serve your family and your grandmother ...
“(The company is) a pillar of Flint, Michigan. We intend to remain that for the rest of time,” Ross said.
Halo Burger was founded in Flint in 1923 as Kewpee Hotel Hamburgers and was taken over by Bill Thomas in the late 1960s, according to Flint Journal files.
Thomas turned the restaurant chain into Halo Burger -- as it is still known around Flint and Genesee County today.
In 2010, Thomas sold the business to Dortch Enterprises, which sold to Halo Country LLC in 2016.
Ross said Halo Burger currently has eight fixed locations, down from 15 when the sale took place.
Halo Country, she said, has focused on returning to the company’s roots and focusing first on quality.
Shelly Whitehead, the podcast host, said in an email to MLive-The Flint Journal that she was familiar with Halo Burger and featured the brand because she “thought they exemplified a quick-service success story, as well as the kind of out-of-the-box thinking that makes a brand well-loved by its community and customers.”
“We have so many restaurant leaders that read our site daily to learn what other brands and brand leaders are doing, I thought this would be a hit with our audience. I just wish I could get to Flint to try those Boston Coolers because they sound delicious,” Whitehead’s email says.
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January 20, 2020 at 10:15PM
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From olive burgers to Boston coolers: Halo Burger’s history featured on podcast - mlive.com
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